Company Information

Herbatint--A Family Business

Antica Erboristeria S.r.l (aka Herbatint) is a family business, established in 1960 by Mr. Michele Albergo as a manufacture of hair care products. Antica specializes in permanent hair dyes formulated without ammonia and based on vegetal extracts. Its manufacturing and research laboratories are located in Rome.

Antica and its world-renowned product line, Herbatint,™ were created pursuant to a brilliant intuition of its founder. At the time, high chemical multinational companies, such as L'Oreal, Schwrzkopf, Wella and Miss Clairol, dominated the hair care industry. Mr. Albergo was the worldwide pioneer who thought of formulating a hair dye based mostly on natural ingredients. He found a way of protecting the hair structure by reducing the weight of chemical ingredients and exploiting the natural synergy offered by some vegetal extracts in its place.

The young Mr. Albergo received great help in his eager search thanks to his apprenticeship with a famous Swiss herbalist. His master immediately appreciated this enterprising and industrious young Italian passionately in love with plants and nature, who assisted him in developing herb-based cosmetics. At his death, Mr. Albergo's master, leaving no heir, decided to leave all his formulas and research know-how, which had been handed over in his family from generation to generation, to his young apprentice.

That was the beginning of the lengthy, laborious process, which lead Mr. Albergo to formulate the most natural alternative to chemical hair dyes.

Finally, at the end of the sixties, Mr. Albergo managed to elaborate an industrial formula for a permanent hair dye based on vegetal extracts containing no ammonia and an extremely low percentage of hydrogen peroxide. This extraordinary formula is able to assure perfect coverage of grey hair from its first application without damaging the hair structure while dyeing the hair in very natural shades.

Herbatint™ was born. It has been the undisputed market leader for thirty years. Even more so it has won the consumers’ seal of approval. It has gained a deserving popularity in the world, being now sold in 25 countries worldwide.

It can be rightly said the Mr. Albergo was a pioneer in the natural hair dye industry by introducing an unprecedented mostly natural formula. As such, many competitors tried to imitate his intuition without ever achieving the unparalleled success of the original formula.

The Herbatint™ product line excels in quality and consumers’ safety. Such a result is achieved by a meticulous routine quality control of the raw material, high manufacturing standards, state-of-the-art microbiological and toxicological analysis on the end product, as well as the long and well established experience in the industry. Our trustworthy record sets us apart from our competitors.

		About Herbatint™ Herbatint™ Color Range Shampoo & Conditioner Vegetal Color Range Herbatint™ Hair Salons Herbatint--A Family Business Antica Erboristeria S.r.l (aka Herbatint) is a family business, established in 1960 by Mr. Michele Albergo as a manufacture of hair care products. Antica specializes in permanent hair dyes formulated without ammonia and based on vegetal extracts. Its manufacturing and research laboratories are located in Rome. Antica and its world-renowned product line, Herbatint,™ were created pursuant to a brilliant intuition of its founder. At the time, high chemical multinational companies, such as L'Oreal, Schwrzkopf, Wella and Miss Clairol, dominated the hair care industry. Mr. Albergo was the worldwide pioneer who thought of formulating a hair dye based mostly on natural ingredients. He found a way of protecting the hair structure by reducing the weight of chemical ingredients and exploiting the natural synergy offered by some vegetal extracts in its place. The young Mr. Albergo received great help in his eager search thanks to his apprenticeship with a famous Swiss herbalist. His master immediately appreciated this enterprising and industrious young Italian passionately in love with plants and nature, who assisted him in developing herb-based cosmetics. At his death, Mr. Albergo's master, leaving no heir, decided to leave all his formulas and research know-how, which had been handed over in his family from generation to generation, to his young apprentice. That was the beginning of the lengthy, laborious process, which lead Mr. Albergo to formulate the most natural alternative to chemical hair dyes. Finally, at the end of the sixties, Mr. Albergo managed to elaborate an industrial formula for a permanent hair dye based on vegetal extracts containing no ammonia and an extremely low percentage of hydrogen peroxide. This extraordinary formula is able to assure perfect coverage of grey hair from its first application without damaging the hair structure while dyeing the hair in very natural shades. Herbatint™ was born. It has been the undisputed market leader for thirty years. Even more so it has won the consumers’ seal of approval. It has gained a deserving popularity in the world, being now sold in 25 countries worldwide. It can be rightly said the Mr. Albergo was a pioneer in the natural hair dye industry by introducing an unprecedented mostly natural formula. As such, many competitors tried to imitate his intuition without ever achieving the unparalleled success of the original formula. The Herbatint™ product line excels in quality and consumers’ safety. Such a result is achieved by a meticulous routine quality control of the raw material, high manufacturing standards, state-of-the-art microbiological and toxicological analysis on the end product, as well as the long and well established experience in the industry. Our trustworthy record sets us apart from our competitors.